AdTech: Impact of Technology on Advertising

In the past decade, we have seen technology taking over a large portion of our lives. It’s present in all that we do, enabling us to push past the traditional methods and trying new ways to do our jobs. With all this technological boom, we now have tech specific domains in which everyone is looking to excel. The idea remains the same but what changes is the way it is executed.

Startup Verticals – Where does your startup belong?

The entrepreneurial industry of Pakistan is at a junction. But with a lot of new ground still to cover, most of the work that is done in the industry is on a trial basis. Every day we see new innovation coming out and with new innovation comes new learning. However, as we see patterns emerge, every now and then we have an oddity that throws all previous patterns out the window.