Entrepreneurs of Pakistan
“Food is in my genes! I studied hospitality in Switzerland, worked in restaurants and hotels there as well as in Amsterdam and South Africa. I had a plan to move to Chicago but before that, I came to Pakistan to spend some time with my mother. It was during that time that I noticed a gap in the food service market. It was then the idea of Xander’s came into being.
Initially, my mother was the key driving force for me. She is a veteran in food business running ‘Café Flo’ for almost two decades now. She has supported me every step of the way.
We live in an age of distractions. Having many ideas is incredible but to be successful one has to focus. I go by the words of Peter Thiel – take your project from 0-1.
AimFit was established in 2015 and offer affordable fitness classes to all demographics including men, women and kids. We introduced programs like DanceFit (a desi twist on Zumba) and HIIT.
People know me mainly because of Sweet Tooth, which was nurtured and raised using unconventional ways of marketing. That and my business ethos always made it stand out. One such example is that transgenders and disabled people have the opportunity to work with us.
I believe that every place is an art piece in itself and my dream is to own places that money can’t buy. So challenging myself by opening branches in some of the most remote places of Pakistan such as Hunza and Mushkpuri was experiential for me.