Entrepreneurs of Pakistan
“As an individual, I consider responsibility to my community as an integral part of my identity, and I want to share it with others so that we all evolve towards a more conscious narrative which is otherwise condemned to amnesia.”
Through my own initiative My Voice Unheard, I aim to combine design thinking approach and the new media tools through visual story-telling and self-expression to highlight the invisible voices in our community.
I am an only child, born into a typical middle-class family of Karachi. Despite all the negativity that, unfortunately, exists in our society, I was raised in a loving and supportive environment, molding me into the strong woman I am today.
I hold a BS degree in Economics and Finance from the Institute of Business Management. It was my father who taught me to be independent at an early age by confiding in me to represent my country at a delegation in South Africa.
Like every other student I was keen to work for a renowned organization after completing my Master’s degree in Mass Communication from Kinnaird College for Women, Lahore. I joined Pakistan Fashion Design Council (PFDC) as Designer’s Relation Manager and after three years I was Consultant for PFDC. During my time in PFDC I focused on building my network in the media industry. One major learning that I had from my time working there was feedback about PR agencies.