us_plan7's blog

“Life doesn’t happen to you. It happens for you.”— Jim Carrey

Success is not measured on the days when the sun shines. It is measured when the days are dark and the nights are stormy.

The best thing that can happen to you is hitting the rock bottom.

           That ugliest failure.

           That devastating financial loss.

           That loss of a loved one.

           That life shattering illness.

           That worst heart break.

"If a product is launched at the right time, place and purpose, the chances of failure are slim. However, in my case, I wasn’t sure how the public of Quetta would respond to the idea of Road Stoves. I decided to play the odds anyway and started small with only three items: corns, hot coffee and French fries served with a variety of sauces. Today, we are the pioneer of curly fries and the 21-inch pizza in Quetta. Within the span of 5 years, we also managed to expand nationally and are now operating in 10 branches throughout the country.

“When I moved to Lahore, I wanted to do something different and what would be better than doing what you are best at? As luck would have it, it was around that time when Ali Azmat, my husband, discussed this idea of buying The Guitar School from Hamza Jafferi who was moving to Karachi, but only if I would want to run it. As such, it didn’t take me more than a second to decide.
I have put all my energy in getting this school to make a difference which made me realise the potential of being an entrepreneur is much more than what a corporate job entails.

“Putting eyelash extensions on someone requires the precision of an artist. I combined my art degree with my passion for makeup and decided to open up an eyelash extension salon. Before I moved to Pakistan I was living and working in Dubai. I had a full- time job but I never enjoyed working in an office and wanted to do something else. In my last year in Dubai I started working as a freelance makeup artist so when I moved to Pakistan I knew I wanted to work in the beauty industry.

People know me mainly because of Sweet Tooth, which was nurtured and raised using unconventional ways of marketing. That and my business ethos always made it stand out. One such example is that transgenders and disabled people have the opportunity to work with us.

I believe that every place is an art piece in itself and my dream is to own places that money can’t buy. So challenging myself by opening branches in some of the most remote places of Pakistan such as Hunza and Mushkpuri was experiential for me. 

There is no doubt about the immense imbalance in Pakistan's beauty market when it comes to male grooming products.
When I came to Pakistan from the US, a catch-up meeting with a high school friend ended up in us deciding to launch Dari Mooch in an attempt to balance the scale in some way.
We started by researching for locally available oil blends and products but nothing really hit the mark. However, through test and trial, we were soon able to develop our own formula and then came the time to test it.