FashionTech: We are what we wear
November 23, 2017
Huzaiffa Ahmad
December 8, 2017

Asima Sana Chohan

“When the going gets tough, the tough get going.” This popular quote describes me best. An extremely sensitive person by nature, I choose to see the best in everyone which gets tough sometimes but I have mastered the art to turn wounds into wisdom and difficulties into opportunities.

My problems have made me better, not bitter. I am fortunate enough to have a strong support system, my family, some close relatives and friends, have helped me through the toughest times of my life.

I belong to an educated, middle class family and was born and raised in England. Being raised in a very loving and secure environment, helped me become the strong and grounded person that I am today.

My decision to relocate to Pakistan 4 years ago was, primarily, driven by the fact that my parents wanted to move back after my father’s retirement. Even though my siblings and I, were settled abroad, they were adamant to shift here and I decided to come with them.

After relocating to Pakistan, I was anticipating some teething issues but the extent of sacrifices this relocation would demand, was beyond my expectations. My husband and I faced a lot friction from our loved ones, something that we did not see coming.

It was this pain, which motivated me to come up with my own startup. Even though we were advised by many Estate agents/Opportunists in Lahore to invest in real estate, my vision about business has been unconventional; I believe in work that matters, that one is passionate about, that makes a difference. I have faith in the fact that money follows passion and not vice versa.

I saw that the Pakistani youth was deprived of quality entertainment, especially in Lahore, even those with spending power could not spend on anything other than ‘khaabe’ (food) as they call it here. This is why I decided to invest in the Laser Tag business, something that is extremely popular in West, among youngsters. I would call myself a Disruptive Entrepreneur, I decided to do it my way and changed opinions of many existing industrialists in the same category.

Life has taught me various lessons and the most important one is to do what you want to do, don’t settle for ‘trying’. Make each moment in your life count and learn that nothing is supposed to last forever, make peace with this idea and free yourself. Surround yourself with positive thoughts and people, people who make you feel worthy and get rid of negative people and thoughts. – Asima Sana Chohan, Founder at Funholics Laser Tag

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